Arouse in the other person an eager want. Appreciation, though, is not simple flattery, it must be sincere, meaningful and with love. People will rarely work at their maximum potential under criticism, but honest appreciation brings out their best. Appreciation is one of the most powerful tools in the world. To handle people well, we must never criticize, condemn or complain because it will never result in the behavior we desire. When people are criticized or humiliated, they rarely respond well and will often become defensive and resent their critic. Human nature does not like to admit fault. Don't criticize, condemn, or complain. Fundamental Techniques in Handling People The core principles of each section are explained and quoted from below. Help you to arouse enthusiasm among your associates. Make the principles of psychology easy for you to apply in your daily contacts. Make you a better speaker, a more entertaining conversationalist. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant. Make you a better salesman, a better executive. Enable you to win new clients, new customers. Increase your influence, your prestige, your ability to get things done. Help you to win people to your way of thinking. Enable you to make friends quickly and easily. 
Get you out of a mental rut, give you new thoughts, new visions, new ambitions.The 1981 edition omits points 6 to 8, and 11. This section was included in the original 1936 edition as a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it. Major sections and points Twelve Things This Book Will Do For You The revised edition reduced the number of sections from six to four, eliminating sections on effective business letters and improving marital satisfaction. In 1981, a revised edition containing updated language and anecdotes was released. The book sold exceptionally well from the start, going through 17 editions in its first year alone. In 1934, Leon Shimkin of the publishing firm Simon & Schuster took one of Carnegie's 14-week courses afterward, Shimkin persuaded Carnegie to let a stenographer take notes from the course to be revised for publication. In 2011, it was number 19 on Time Magazine 's list of the 100 most influential books. Over 15 million copies have been sold worldwide, making it one of the best-selling books of all time. How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936.
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